Funding Fundamentals

Raising money for your business is a daunting task. What do you need to start? How long will it take? Who's your ideal investor? Where do you find them?

In this course, Keith Ippel shares everything you need to know to successfully raise money for your business.

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How to grow your business

Your instructor, Keith Ippel, is the CEO and Cofounder of Spring—a global incubator that's helped over 700 entrepreneurs launch 350+ businesses.
How to start your investment round

Keith will teach you the 10 steps to a successful investment round, the pros and cons of your funding options, and the questions to ask yourself before you get started.
How to find and choose your ideal investor

Learn how investors are motivated, why you should do investor reference checks, and how to know if it's going to be a good fit.

1

Introduction
- CEO of Spring Keith Ippel explains what it means to raise money for your business(es)
2

Crowdfunding, equity crowdfunding, loans, and grants
- The pros and cons, requirements, and ideal candidate for each option
3

Before you start your investment round
- 10 steps to start an investment round and 4 questions to ask yourself before you do
4

An overview of raising capital
- The 10-step sales funnel and investors' 3 primary motivations
5

Target marketing—who's your ideal investor?
- 5 ways to define an ideal investor—industry, network, geography, exit, impact—and where to find them
6

Tips, tricks, and next steps
- Paperwork power, the 150% rule, monthly e-updates
7

For More Information
- For More Information

Spring Owner and Co-Founder

Keith Ippel

Keith Ippel is an entrepreneur with over 20 years experience. Throughout his career, Keith has raised over $30 million dollars in angel investment and venture capital. He is a global keynote speaker with an unparalleled ability to collaborate with entrepreneurs, employees, and investors to grow businesses and change the world. Keith is the co-founder and CEO of Spring, a global incubator and accelerator known for its world-class funding support and roundtable discussions. Spring’s programs run in over 12 cities across 5 continents. In Vancouver, they’ve helped over 700 entrepreneurs launch 350+ businesses, creating 300+ jobs and raising over $16 million dollars in early-stage capital. Keith holds an MBA from the University of Western Ontario’s Richard Ivey School of Business. In his spare time, you can find him hiking, biking, and watching movies with his family.

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